catherinemack – Page 2 – Ethical Traveller

Top ten sustainable tourism companies for post-pandemic travel

There is a lot of talk of the new normal in travel. How we are all going to be sustainable, savvy and sensitive when we are allowed out of our cages again. I have always believed that sustainability is normal in tourism, and so this isn’t new for me. It isn’t new for the following sustainable tourism companies either, who have been flying the fantastic flag of fair and fun tourism for many years.

So, if you are revving up to travel again but want to not only keep things responsible but also remote, here are some beauties in my book. These ten sustainable tourism companies are led by pioneering people who will look after you, your loved ones, their own communities and environments. I don’t like top ten type round ups, because ranking leaders like this is just nonsense, so they’re in alphabetical order.

Wild swimming in a bog pool in Estonia – beat that

It’s not every day you get to swim in a bog pool in real wilderness. But this adventure holiday in Estonia, takes you to Soomaa National Park, just two hours drive from the stag-filled bars of its capital. Soomaa translates as ‘Land of Bogs’ where you can meander through meadows and mires by canoe, hike across squelchy sphagnum moss with the aid of ingenious bogshoes, and cool off in the most divine natural pools you will ever come across.

Holiday on ice. Ice skating in Sweden – one of the best winter holidays

Ice skating in Sweden is one of the best winter holidays

I take my first steps out onto the frozen waters of The Baltic and my legs lock with fear. All that practice on the Christmas rink feels like a futile flirtation as my Swedish guide gently urges me to put my trust in the long metal ‘tour skating’ blades and just slide. Only weeks previously I had been proudly circling the rink, feeling all crisp and carefree, and now here I am, on the precipice of Swedish serenity, and I can’t seem to put one bleedin’ blade in front of the other.

Loop Head on the Wild Atlantic Way, Ireland

I am often asked, which are the best bits of Ireland to visit? Which are the greenest? The most ‘Irish’? This is all very subjective, of course, but what most people don’t know is that the European Union has come up with a pretty efficient way of mapping some of the most sustainable regions of Europe. It has chosen Eden areas all over Europe, and Ireland boasts five of them. Because EDEN is an acronym meaning EU Destinations of Excellence, and are actually awards given to specific regions (often tiny enough to fall off the usual tourist maps) for their exemplary contributions to sustainable tourism. And I have the task of going in search of all of Ireland’s EDEN’s to see if they are as fruitful as they claim to be. My first one is Loop Head on the Wild Atlantic Way.