Catherine Mack – Content manager, editor, copywriter and travel writer
Catherine Mack – content creator, senior copywriter and editor
I have been a senior copywriter and editor since 2014, creating content for the travel industry and with a sustainable and eco angle. I am currently freelance content manager and copywriter at the exciting new slow travel company, Byway.
I endeavour to make copy clear, easy and engaging. I enjoy writing in a style where the reader senses a personal approach, never feels patronised and where personality and humour is able to trickle through.
I have written B2C and B2B content, and have collaborated with designers, UX teams, PR and SEO experts to create expert digital content. In my most recent role as editor at Rail Europe, there was an increase in revenue generated by my blog of 600% in one year. Whether you want blogs, newsletters, landing pages or social media content, I am happy to wordsmith it.