Partnerships are what make sustainable tourism a reality and leading UK based walking and cycling tour operator, Headwater, has demonstrated that sustainability is about creating genuine community agreements. After a year of working closely with over 400 hotels and over 100 agents and local guides, they put have put in place a new and pioneering Sustainability Programme and Charter.
Due to the nature of its work, Headwater works with a plethora of ground handlers. Complex infrastructures are often used by tourism businesses as barriers to creating sustainable and ethical practices, but this company rose to the challenge. They have assessed every holiday in their 2014 portfolio, and evaluated every component using an agreed set of eight criteria. Not wanting to overload their suppliers with paperwork, they talked through the procedure with them at the annual contract meetings, so that suppliers did not feel as if they were being ‘examined’. Reviewing sustainability standards will now become an annual event at Headwater.
The aim of the Sustainability Programme is to give each holiday an overall ‘Sustainability Score’ which appears in all brochures, in print and online. It is impressive to see that local employment and local food sourcing also feature in these criteria, areas often upstaged by recycling and renewable energy initiatives by other schemes.
According to Headwater, most of their suppliers bought into the idea especially when they got to talk it through face to face, as it soon became evident that they were all engaging in sustainable practices already, but just not shouting about it. And the proof is in the pudding. In their cycling programme, only 5% of holidays scored less than 80%, with several scoring 95%. 81% of their walking holidays scored at least 80% with Spain’s Camino de Santiago and the UK’s Wye Valley walking holidays both hitting 99%. Tina James, Managing Director at Headwater, adds “ Going forward, it is vital that we both maintain these high standards but also continue to work with staff, suppliers and customers in order that all our holidays achieve, or exceed, our global 80% Sustainability Target” . Read more about Headwater’s sustainable initiatives here.
“Don’t forget to pack your umbrella!” a French friend laughed, somewhat smugly, down the phone from his apartment on the Cote d’Azur, when I told him I was going on a walking holiday along the coast of Brittany. But he had got to me, as I kept a fervent eye on five day forecasts and, finally, dug out my raingear. I felt bad as I had persuaded a good friend, Katie, to come with me, a mother of two young boys who had just packed in her night shift job, desperately needed some rest and, ideally, sun. I optimistically sent her Facebook messages to pack suncream and swimsuits, despite my Riviera rival’s mocking sneers still haunting me.
Even the name of our chosen section of Brittany was less exotic. The Côtes d’Armor, sounding almost militaristic in comparison to the azurian images of the Med, until we landed on its shores and realised that those Med Men have let the sun go to their heads. ‘Armor’ comes from the Breton, Ar Mor, meaning, quite simply, The Sea. They have no need to glam it up here in Brittany. They just live and breathe the sea here, celebrating its dramatic coastlines and influences on local culture, rather than inviting celebrities in to pose on promenades or meander on moorings.
It was seven o’clock on a sunny morning as we walked off the ferry into Roscoff town, just a ten minute stroll past blue and white shuttered houses, down quiet Hydrangea lined streets into the pretty old port. At first we thought we wouldn’t find a café open but a quick stroll along the seafront
brought us to the charming Café Ty Pierre, where a fine French breakfast, and very friendly staff, welcomed us onto their sunnyterrace.
Our self-guided walking trip was organised by Inntravel, a company which sorts out accommodation, itineraries, trains, luggage transfers and food, so that all Katie and I had to think about was getting the train from Roscoff to our first hotel, just half an hour away. With seamless organisation throughout, Inntravel couldn’t have picked a better starting point than the sumptuous 17th century Manoir de Troezel Vras, a family-run chambre d’hôtes stone manor house, all restored with minimal chic, boasting fine antique furniture and superb Breton art. Restored by owners Jean-Marie and Francoise Maynier, their design skills were also on show in their gardens, thriving with covetable displays of both flora and food, giving them Jardin d’hôtes status as well. And with Jean-Marie’s extraordinary cooking, with scallop starters, followed by cod served on a bed of perfectly steamed cabbage, and home made crème brulee, he deserves a Michelin mention as well.
Our week’s walking itinerary mostly followed the GR34 path, one of France’s 60,000 kms of walking trails, or ‘Grande Randonées’. Inntravel had sent GR maps in advance and following them was pretty easy, with red and white markers along every route, as well as additional written directions. Walking
on to different hotels most days, Katie and I rotated our daily duties as navigator, so that one of us was free to follow aimlessly along what is also known as Little Britain, due to its historic Celtic links across the Channel. Indeed, the immediate environs of Troezel Vras did sometimes resemble parts of Devon or Cornwall, with rolling hills covered in swaying wheat fields, protected by hedgerows, elderflower and pine trees. Even the stone cottages with rose creepers and lawns heaving with hydrangeas at every turn felt a tad more Blighty than Brittany. Until we walked down a grassy path lined with poppies, which opened into a giant field of artichokes, or onto a rocky beach with an offshore chateau staring back at us, and we knew this was somewhere quite different.
The country lanes which slipped into dunes, then onto sandy beaches, and back through fecund fields again, were the typical makeup of our first day’s 15K circular trail. It also led us into the ancient town of Pleubian, home to an enormous outdoor pulpit, where pilgrims must have trodden the same paths as us to hear their Sabbath sermon. We stopped at the beach of Port Beni to tuck into our picnic lunch of salade à la Jean-Marie, fruit, Madeleines, baguette and cheese, with similar deliciousness being supplied by all our hosts who awaited us along the coast.
The seascapes did start to vary every day, however, as did our inns for the night. Our second stopover was at Tréguier and, with our luggage being safely deposited for us, we took on another 15k of the coastline, with Brittany’s famous pink granite now starting to come into view. Jagged rocky outcrops pepper the shoreline here, and even though they just look like dots on the
map, we soon realised that this prolific archipelago is awash with islands boasting cottages, campsites or, quite simply, burgeoning colonies of seabirds.
These rocks were just teasers for later in the week, however, as we headed back onto forest lined estuarine paths, with waterfalls and wooded glades, and finally alongside a creek fed by the River Jaudy, into the cathedral town of Tréguier. Here, the hotel Aigue Marine, very different to the last, felt like it hadn’t changed much since the 50’s, but in the most charming way possible. We didn’t see much of it anyway, too exhausted even to try out their pool. Plenty of energy to sample their superb food, though, which was now becoming a regular feature of the holiday, with langoustines, sea bream and a glass or two of Breton cider to completely wipe us out.
Although we had plenty of sunshine, the Brittany weather did keep us on our toes, with every season crying for attention on an hourly basis. You need to bring everything in your walking backpack on this trip really, raingear being regularly swapped for t-shirts and fleeces for togs, with this blue as the Med but cold as Kerry coastline begging a quick dip or two. The rain, which came down softly for just one full day was, thankfully, soft and mild, so walking was still more than manageable, when we took on our stretch from Tréguier to Perros-Guirec.
From this point onwards, as far as our final inn at Trégastel in fact, the scenery seemed to crescendo into an explosion of pink. Every headland brought greater examples of natural, pink granite sculptures, tumbling off cliffs like fruit fallen from a giant’s orchard, or jutting out of the water in surreal displays (see video below, bit wobbly in parts but you’ll get the idea!) . It was as if we had entered a world of Roald Dahl meets Henry Moore. The Hotel Manoir du Sphinx in Perros-Guirec provided a sumptuous send off point for this final stretch too, with clifftop views, silver service Breton feasts, and room with a view of the waters which had just fed us. This is the place to have breakfast on the balcony, and with the Plage de Trestrignel just a few minutes away, you can catch a swim before breakfast. It’s also the place where Katie won my travel companion of the year award, producing a hipflask of fine single malt for a late night sup on the strand.
The pink granite is almost impossible to capture in photographs, because these rocks are, ultimately, a tangible experience, only truly appreciated by being climbed on, swum out to, fished from or dived off. We followed the ‘Sentier des douaniers’,a narrow clifftop path used by 18th century customs officers prone to pounce on smugglers and pirates, which leads into an extraordinary natural sculpture part at Ploumanac’h. My most treasured moment, however, was the descent into the beach at St. Guirec, where the pink, mammoth rocks which were now smooth backed and softened by the waves, spread out like basking whales across the bay.
We raised our final glass in Trégastel, where more islands and coves awaited us. The last dip was taken off the shores of Ile aux Lapins, just minutes around the coast from the town, accessible via a sandy causeway which gets covered when the waves come in. As I sat on the sand, letting the sun dry those last
few drops of sea on my body, as if to keep this sensation until I got home, an elderly French gentleman must have read my mind, when he stopped to chat. I told him I was heading home, “Ah, so now you can take some of our lovely sea back with you” he said. “Oui, Monsieur”, I said “I love your sea”. What I should have said, of course, was – Armor, je t’adore.
Catherine travelled with Inntravel, 00-44-1653-617000 on the GraniteCoast of Brittany self-guided walking holiday. From £895 sterling per person based on 2 sharing, including 7 nights’ B&B accommodation, 5 dinners, 4 picnic lunches, luggage transfers, itineraries and maps, rail and taxi transfers from Roscoff. Ferry extra.
Take the ferry from Cork, Ireland or Plymouth, UK to Roscoff with Brittany Ferries. From €185 per person return, based on two passengers travelling on foot and sharing a 2-berth en suite cabin. For more information on Brittany and its stunning coastline, see brittanytourism.com
This article was first published in The Irish Times