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Magnetic North Travel’s philosophy cries freedom

Seeing the Northern Lights in Norway

Friluftsliv and Free Air Living on wilderness holidays in Scandinavia

I like companies that are based on a sound philosophy, and Magnetic North Travel was set up by Laura Greenman, a green travel writer and eco entrepreneur, after she travelled extensively in Scandinavia, and discovered the Norwegian philosophy of Friluftsliv. Although this sounds more like something you might buy in Ikea, it actually translates as Free Air Living. And, unlike the Swedish indoor retail therapy, this philosophy is based on the idea that spending time outdoors, in nature, can really help us recuperate as individuals.

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Holiday on ice. Ice skating in Sweden – one of the best winter holidays

Ice skating in Sweden is one of the best winter holidays

I take my first steps out onto the frozen waters of The Baltic and my legs lock with fear. All that practice on the Christmas rink feels like a futile flirtation as my Swedish guide gently urges me to put my trust in the long metal ‘tour skating’ blades and just slide. Only weeks previously I had been proudly circling the rink, feeling all crisp and carefree, and now here I am, on the precipice of Swedish serenity, and I can’t seem to put one bleedin’ blade in front of the other.

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