Top ten sustainable tourism companies for post-pandemic travel

There is a lot of talk of the new normal in travel. How we are all going to be sustainable, savvy and sensitive when we are allowed out of our cages again. I have always believed that sustainability is normal in tourism, and so this isn’t new for me. It isn’t new for the following sustainable tourism companies either, who have been flying the fantastic flag of fair and fun tourism for many years. 

So, if you are revving up to travel again but want to not only keep things responsible but also remote, here are some beauties in my book. These ten sustainable tourism companies are led by pioneering people who will look after you, your loved ones, their own communities and environments. I don’t like top ten type round ups, because ranking leaders like this is just nonsense, so they’re in alphabetical order. 

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Magnetic North Travel’s philosophy cries freedom

Seeing the Northern Lights in Norway

Friluftsliv and Free Air Living on wilderness holidays in Scandinavia

I like companies that are based on a sound philosophy, and Magnetic North Travel was set up by Laura Greenman, a green travel writer and eco entrepreneur, after she travelled extensively in Scandinavia, and discovered the Norwegian philosophy of Friluftsliv. Although this sounds more like something you might buy in Ikea, it actually translates as Free Air Living. And, unlike the Swedish indoor retail therapy, this philosophy is based on the idea that spending time outdoors, in nature, can really help us recuperate as individuals.

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Sustaining the wonderful island of Sark

Sark, one of the car-free Channel Islands

If there is one place I could go back to this mid summer, it would have to be Sark. One of the Channel Islands, it takes a good while to get there but it is so worth it. Sark is a car-free and sustainable Channel Island lying 11 km east of Guernsey and about 40 km west of the Cherbourg Peninsula of France. I discovered it on a trip to (also gorgeous, but not quite so special) Jersey a few years ago, which I was heading to by ferry from the south of England. I got chatting to a crowd of cool young ones, who told me they were en route to Sark. They come every year around midsummer to gaze at the stars, because Sark is not only car free, but it is totally free of street lights and so an astronomical Arcadia.

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Do punters give a toss about responsible tourism?

‘Responsible tourism? Oh please. Does that mean not dropping your litter as you walk through the rainforest?’ was the scathing reaction of a colleague when I told her that I was taking on an MSc in Responsible Tourism Management over a decade ago. I tried somewhat pathetically to defend my tiny corner. Then, a few years later, an award-winning travel writer said loudly in my direction at the ABTA convention,”I am so tired all of this f***king eco shit” which was met with a round of back patting and communal cackling from his peers. By then, I had learned to smile politely and walk on. But oh, how they laughed.

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